Pierre Abouchahla

Family business Operational turnaround

Ecran Total is a trade publication in the Cinema, TV and Music industry
Daily Newsletter, Weekly magazine, Monthly special mag, events, and a job board
Now all digital ..

CRM implementation for the sales team (Salesforce.com) – successfully installed and used by the team of 3 sales and follow up in finance (invoicing ..)

Dévelopement of a galaxy of websites: to serve Ecran total digital strategy with the aim of generating new streams of revenue. Product definition, management realization, development management, and design.
Ecran-total.fr (main information) includes technologies such as CMS, DFP, ADSENSE, JS, etc
Audiovisuel-job.com (job board)
kiosque.ecran-total.fr (e-commerce website)

Rethinking Digital offering and digital revenues by defining commercial strategy, rate card and sales pitch, activation of social networks to generate interest in the brand and attract new client/ partners (#Growthhacking)

Develop and implement ad server and SMTP for emailing deliveries
Implementation of the email system for the company

Plan sales target and sales offers
Pitch client direct and agencies
Organize events www.parisfx.com

Working closely with Editorial, commercial director, and public institutions.